Lacoste continues to embody French sport and style

Through the ‘French Sport Fashion’ collection inspired by the figure of René Lacoste.

Integrating the clean, crisp style of the classics with a sporty approach to everyday wear, a new line of dynamic designs emerges. Knit sets, varsity-inspired jackets and waistcoats, Oxford shirts, fitted polo shirts, pleated tennis skirts and loose-fitting dress trousers are just some of the options that are stylish enough to make this a completely elevated collection.

‘French Sport Fashion’ is presented in a subtle palette of soft colours such as beige, sky blue, forest green or pure white, maintaining the relaxed and Frenchified spirit that the founder established in his first proposals. A lifestyle that goes far beyond clothing.

Scroll through the gallery above and discover the full campaign. The collection is available now on lacoste.com.

And speaking of new proposals… Hello Kitty arrives at Bershka through a limited edition capsule.