Lacoste Storm 96 x @bleumode x Foot District

Foot District celebrates the release of Lacoste Storm 96 with an editorial immortalised under the lens of Julien Boudet, better known as Bleu Mode (@bleumode). The Parisian is one of the most renowned streetwear and streetstyle photographers in the fashion industry. Now, he puts the focus on the iconic crocodile.

Julien Boudet’s background is a perfect cover letter. The New York-based French photographer has worked with media like of Hypebeast, GQ, W Magazine, Elle US and Highsnobiety, and with brands like Nike, Burberry, Uniplo and Schiaparelli, bringing us his personal vision of fashion and photography. Now, at Foot District we’ve decided to put ourselves in their hands to bring out the essence of the new Lacoste Storm 96 in an editorial where Alfredo Santamaría is in charge of styling and creativity. The result is a display of urban codes that are shown in their most sophisticated, relaxed version, with Lacoste garments that redefine vintage aesthetics using modernized elements. The Storm 96 becomes the big star, with a chunky, cool and fresh look.

Lacoste Storm 96 re-edits the ’96 Velocity model while conserving its retro essence. The silhouette is inspired by running from decades ago, embodying the dominant streetwear trend of our time. Comfort and wellbeing are guaranteed with its cushioned midsole, rubber sole with optimum traction for everyday use and top-class quality upper with genuine leather, soft nubuck and textile materials. The upper mixes different layers and panels distilling sports sophistication, with the brand logo on the side and the woven label on the tongue.