The premium reinvention of Japanese denim.
Inspired by Japanese craftsmanship, the Blue Tab™ line turns blue fabric into a cult object, celebrating it in its purest form: utilitarian silhouettes transformed into sculptures, architectural cuts and unexpected details that transform the classic into something radically new. Each garment is made from premium Japanese denim, woven on historic looms such as Kaihara, thus achieving the perfect balance between tradition and modernity.
The men’s collection moves between elevated workwear and relaxed tailoring, resulting in pieces such as the Naval Sack Coat with quilted lining; the reissued Type I Jacket with fitted sleeves and shorter proportions; shirts such as the Relaxed Button-down or the Work Shirt; and the Fishtail Parka and Naval Flare Jean.
On the other hand, in its women’s collection, Levi’s® focuses on denim tailoring. Highlights include the Mariner Peacoat, reinterpreted with an artistic cut and a removable satin lining; the Shank Trucker, which blends heritage and minimalism; and the sophisticated and functional Tuxedo Shirt.
The campaign, shot by the great Juergen Teller, places Blue Tab™ pieces inside a traditional Japanese sento, capturing the calm, rawness and technical perfection of this exclusive line.
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