Levi’s® has once again joined forces with Mad Cool to present the best looks to enjoy the music outdoors. The iconic Trucker Jacket has been the essential garment in the outfits of friends and fans who visited the Tailor Shop these days.
In the general area, Levi’s® customised garments for free in the Tailor Shop with services such as stencils and lasers; creating Mad Cool inspired designs and also changing buttons with the colours of the season.
In addition, Levi’s® was visited by numerous friends and guests of the brand at its stand in the VIP area of Mad Cool; where they chose between different designs to decorate their Trucker Jackets with the laser technique and also complete their looks with seasonal accessories such as bucket hats, sunglasses, bandanas and slings.
Among the guests we could find Mina el Hammani, ByCalitos, Natalia Lacunza, Maria Escarmiento, Ana Perrote, Mario Marzo, Paula Gonu, Tamara García Romero, Dante Caro or Alba Miró, among others.
Levi’s® also held a pre-festival kick-off event for its guests. There, we were able to enjoy special customisations by artist Sabek and upcycling denim designer Claudia Abadía, as well as a DJ set by Edgar Kerri, creator of the well-known Cha Chá Club party in Madrid.
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