Lizzo launches its own clothing brand

Three-time Grammy Award-winning pop/rap star and global icon Lizzo has just launched her own clothing label. Sizes: all sizes.

YITTY is the name of the singer’s fashion brand, which will go on sale on April 12 and is named after her childhood nickname. Based on the principles of self-love, inner confidence and self-acceptance, YITTY is a 100% inclusive brand with sizes ranging from XS to 6XL. Lizzo’s new venture offers intimate and outerwear with very seductive silhouettes, as well as eye-catching colors and prints.

“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade. Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”, Lizzo says.

The brand launches on April 12 and will be available in its online store.