LOEWE celebrates International Women’s Day with the launch of the Women in Craft campaign

On the occasion of International Women’s Day, LOEWE presented the Women in Craft campaign celebrating women artisans from around the world.

The campaign focuses on a social activation that aims to share the skill and innovation of women artisans globally. Designed to spread organically, the project invites three friends of the LOEWE FOUNDATION who work at the forefront of their fields to initiate a chain of celebrations to give visibility to craftswomen around the world using the hashtag #WomenInCraft.

Curator Hyeyoung Cho, artist Celia Pym and architect Patricia Urquiola will each present three women artisans they admire using LOEWE‘s and their own platforms, encouraging their recommended artists to publish other recommendations in turn, an expansive concept devised in line with the LOEWE FOUNDATION‘s perennial mission: to support and enhance the world of craftsmanship.

Hyeyoung Cho is an artist, curator and consultant. She has been working with the LOEWE Craft Prize as an Asian promoter since 2017 and has been a member of the LOEWE Craft Prize Expert Panel since 2020. Cho is joined by Korean artist Dayhe Jeong, a sculpture specialist who develops a traditional fibre craft practice centred on horsehair; British multidisciplinary artist Caroline Broadhead, whose jewellery, furniture, textiles and installations explore the complex interactions between objects and bodies; and Ann Hamilton, an American visual artist who specialises in installations and performance collaborations that recreate intimacy, touch and social history on a large scale.

Celia Pym is a London-based artist whose intricate textile work focuses on the concepts of damage and repair. In 2017 she was shortlisted for the inaugural LOEWE Craft Prize. Pym nominates British artist Freddie Robins, who challenges the idea of knitting as a benign or passive activity with her subversive textile pieces; Swedish mixed media jeweller Lina Peterson, whose brightly coloured works make use of unusual materials such as wood; and Rachael Matthews, a textile artist and teacher whose research and writing have significantly influenced the world of contemporary knitting.

Patricia Urquiola is a Spanish architect, industrial designer and art director. She was previously a member of the LOEWE Craft Prize jury. Urquiola nominated Italian multimedia artist Paola Pivi, whose enigmatic and colourful works playfully defy convention; Dutch furniture and product designer Linde Freya Tangelder, who founded the design studio Destroyers/Builders, where sculptural gesture meets tactile surfaces and surprising materials; and British multidisciplinary designer Bethan Laura Wood, who turns everyday objects into fantastical elements while fusing craftsmanship with sustainability research in a context of mass consumption.