As night fell on Wednesday, the global cult brand activated a party for the entire artistic and creative community of the national scene to inaugurate the magical Christmas season, dressing up its attendees in the most iconic looks and accessories from the LOEWE universe.
The Spanish luxury brand held its ‘Holiday Party‘ at the Casa Campo Convention Pavilion, like an improvised catwalk of the ‘who’s who’ of Madrid’s nightlife, in a party that brought together in the same space -decorated with floral installations by Cordero Atelier– LOEWE friends from the world of fashion, art, music and acting, such as Ana Rujas, C. Tangana, Greta Fernández, Senra, Miranda Makaroff and María Benard, all from the world of fashion, art, music and acting.
All these stars illuminated the sumptuous evening, with Nina Urgell and Pascal Moscheni providing the rhythm and sets alongside Parisian DJ and producer Chloé Caillet, in a celebration of LOEWE’s legacy, which also featured the presentation of its gift collection designed in collaboration with ceramics studio Suna Fujita, who has transferred her imaginative and naïve universe to the house’s most emblematic pieces.
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