During the second quarter of 2024.
The brand directed by Jonathan Anderson has managed to surpass Miu Miu and Prada to become the hottest brand of the moment. And this is thanks to the unique vision of the creative, who has managed to perfect the sometimes dreamlike imaginary of the fashion house without losing the value of craftsmanship that has marked its legacy for centuries. Zendaya, Ayo Edebiri and Jonathan Bailey have been some of the stylistic figures who have succumbed to LOEWE‘s charms, wearing unique designs at the most special events such as the MET Gala.
With the release of Luca Guadagnino‘s ‘Challengers’, which has grossed more than $70 million at the box office, it gained media recognition with paparazzi snapping celebrities wearing the pieces designed for the film. The raffia bags and tank top adorned with the anagram saw a 29% increase in searches during the last quarter; while the collaboration with On in the form of the Cloudtilt 2.0 saw searches rise by 308%.
As for the products that have aroused most interest among consumers, we find the suede sneakers signed by Dries Van Noten and the adidas SL72 OG with a retro spirit and vibrant colour combinations.
Coach‘s appearance on the list is noteworthy, as it has not been among the most popular names since the fourth quarter of 2022, thanks to demand for its Tabby bag on TikTok. The sixth best-selling item of the quarter was High Sport‘s flared trousers, while Casablanca‘s colourful shirt was a trend-setter.
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