Located in the Chinese city’s Exhibition Centre and curated by the great Jonathan Anderson.
The fashion house is delighted to announce the arrival of this special exhibition celebrating its rich history, Spanish heritage and unwavering commitment to craftsmanship. Entitled ‘Crafted World’, the exhibition traces LOEWE‘s 178-year history from its founding in Madrid in 1846 to the present day, encompassing the extensive journey that made the collective of leather artisans into one of the world’s leading luxury fashion houses.
With creativity, craftsmanship and artistic techniques at its core, this exciting journey is composed of various audiovisual pieces that showcase LOEWE‘s support for global craftsmanship and reaches its climax in a space that houses nine interactive rooms whose function is to teleport visitors to the works of art and creative universes that have inspired the brand over the past decade under the creative direction of Jonathan Anderson.
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