Louise Trotter leaves Lacoste creative direction

Lacoste announces the departure of Louise Trotter, its creative director, after four years of service to the legacy of René Lacoste. The French brand is not in the process of replacing Trotter, but rather adopting a collective model to carry out the creative direction.

Louise Trotter(@louise_trotter_) has expressed through a statement on Instagram his gratitude for these 4 years at the French brand. The SS22 collection, presented in October 2021 at the Palais de Tokyo in Paris, would be Trotter’s last runway show at the helm of Lacote. Since then, the brand has not participated in the PFW calendar.

With Trotter’s departure, Lacoste is writing a new chapter in its history. From now on, the brand won’t have a single creative leader, but, as detailed, will rely on a “collaborative studio”. In this way, the brand will rely on different designers to interpret the brand’s DNA with their own style. An approach that, continuing the legacy of René Lacoste, will bring new proposals and create expectation around the releases.

The choice of a collaborative artistic direction has become recurrent within fashion brands in recent times. After his farewell, the enfant terrible Jean Paul Gaultier has been carrying out collaborative collections with designers such as Olivier Rousteing or Glenn Martens. Similarly, after the death of Virgil Abloh, is a design studio that is responsible for Louis Vuitton’s men’s line. The same happens with Gucci after the departure of Alessandro Michele. Or even Moncler’s Genius project, that invites designers to redefine the brand’s DNA in a very interesting way.

With this change of direction in the history of Lacoste, it now remains to be seen if this new chapter is a success, or if, on the contrary, it is time to go back to the old ways and choose a new creative director for the brand.