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Ludovic de Saint Sernin’s ode to desire

Ludovic de Saint Sernin’s FW23 fashion show is presented as an ode to desire and self-love with which he fetishizes fashion.

Ludovic de Saint Sernin’s FW23 runway show became an ode to desire and self-love, amidst flashes of sex and fetishism with which the eponymous brand set Paris Fashion Week on fire.

The pret-à-pôrter firm experimented again in this proposal with the act of dressing, as well as with the presentation or opening of new archetypes of masculinity and femininity, diluting genders and canonized silhouettes with which to continue to inspire the new generations that worship it.

LdSS once again channels its creative expression through sensuality in fashion, fetishizing it among denim and leather garments, deconstructed crochet sets, transparencies or corseted and/or figure-hugging pieces such as mesh tops.



For this fall-winter 23, Ludovic, now also creative director of Ann Demeulemeester, reuses a series of materials or remnants from last season, following the eco-futuristic trail of the art of upcycling, reconstructing and reinterpreting knitwear or other fabrics closed by eyelets and corset laces.

In this same eroticized constellation, ultra-short skirts and button-up shirts coexisted with their classic diamond-encrusted boxers. Lust also merged with desire in other exaggerated silhouettes represented through boa-shaped accessories, oversized sweaters in tatters, as well as denim sets or tops sheathed in the house’s monogram with which the models walked around like fascinating, as well as seductive, angels.

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