So that all these interesting projects don’t get lost in our DMs or inboxes, every month we choose 6 emerging brands and give them their space in HIGHXTAR. Here are the ones for March 2024!
- Jawara Alleyne
Jawara Alleyne has forged his work by building a brand on four foundations: identity, structure, craftsmanship and circularity. The harmonious combination of these pillars defines the essential elements of Alleyne’s philosophy to conceive sustainable and meaningful designs rooted in culture, narrative and exploration of her experiences. Graduated in Design at London College of Fashion in 2016 and in Men’s Fashion from Central Saint Martins in 2020, Alleyne’s designs have made their mark in publications such as Vogue, Elle and Dazed, and have been chosen by personalities such as Tems, Bella Hadid, Kendrick Lamar or Rihanna, who is now very obsessed with his designs.
- MIMCHIK
Guess founder’s daughter Emma Marciano, teamed up with Mia Kazovsky in 2021 to create a new womenswear brand based in Los Angeles. This season she joined the official fashion calendar for the first time by hosting an event and showroom in Paris with friends and family of the brand.
According to the brand itself, the MIMCHIK muse dresses for her own delight, not for attention. Despite being a very new brand, MIMCHIK has demonstrated a remarkable ability to connect with young audiences and is already one of the brands of reference for celebrities like Emily Ratajkowski, who integrates the brand’s garments in both everyday and special occasions.
- AVEC AMOUR
Daniel de Villanueva and María Undo, the founders of AVEC AMOUR, created the brand as an expression of nature, love and youth; the beautiful and the pure; the deepest desires and the most intense emotions. Each AVEC AMOUR piece is handmade in their studio in Valencia, Spain. Most of the fabrics used are vintage or come from surplus fabrics that have been acquired in coastal markets over the years.
- Maison Gracen
Marta GC, graduated in styling from IED Madrid, is the founder of the brand. With a constant inspiration in Scandinavian Art and Hygge culture as a tribute to the cult of the small pleasures of life, Marta does everything with a romantic look and a care for the small details.
Maison Gracen emerges as a tribute to craftsmanship, sustainability and slow fashion. Specializing in hand-crocheted hats and accessories, the brand uses premium materials such as mohair, alpaca in winter and cotton in summer. Sustainability is a priority for the brand, which reduces costs by sourcing wool and yarn from local suppliers and reuses leftovers from other pieces to create new ones, thus minimizing waste.
- Kettel Atelier
Founded by Laura Tønder, a Danish designer based in Spain, Kettel Atelier is dedicated to recycling vintage fabrics and using discarded materials to make unique garments. With a strong focus on sustainability and craftsmanship, this brand is making an impact on the fashion scene.
- FAÇON JACMIN
FAÇON JACMIN, a Belgian eco-fashion brand founded by twins Ségolène and Alexandra Jacmin, seeks to empower people by encouraging them to be confident in themselves. With a background that includes work at Maison Martin Margiela and Jean-Paul Gaultier after graduating from La Cambre, Alexandra’s designs explore the boundaries of seduction and the fusion of masculinity and femininity. While denim remains her hallmark, FAÇON JACMIN incorporates other fabrics to create a fun silhouette, based on durable garments that last a lifetime through recycling and sustainability.
February 2024: the emerging brands you need to know this month.
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