Maria Grazia Chiuri explores the differences between femininity and feminism for Dior SS24

A reflection on the meaning of the present in which the past and the future must coexist, supported by Elena Bellantoni’s NOT HER project.

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Through a video installation created with more than 300 images of sexist advertising that subordinate and objectify women, Maria Grazia Chiuri brings to the table a debate that has accompanied us throughout history. In this way, Dior‘s SS24 ready-to-wear collection continues to reinforce the theory that fashion has a responsibility to give women a voice so that they can express their value and their differences, and it does so by paying tribute to all those rebellious figures who have defied the system and asserted their independence in a completely patriarchal society.

We find witches, repositories of the knowledge of the mother-goddess who transmit the science of plants and respect for nature, through medieval-style silhouettes, deconstructed fabrics and sombre colours. The emblematic Mille-fleurs of the Maison takes on a dark appearance and the embroidery interprets fantastic animals, medicinal herbs and phases of the moon.

The knitted pieces adapt to the feminine silhouette, caressing and enveloping it to provide warmth and comfort without losing sensuality. The idea that the relationship between the body and clothing is inscribed in the context of the period and not in time itself is thus recovered.

All of this is underneath Elena Bellantoni‘s vindicatory messages and images of sexist advertisements used as a response to dominant stereotypes: “This is not her. She is no longer all that”.