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Marine Serre takes us to the market for its new collection

Designer Marine Serre transformed a former railway shed into an urban market with its own café, florist, record store and pizzeria.

Marine Serre takes us to the market for its new collection

This season, Marine Serre transports us to a market or bazaar atmosphere at Ground Control, a space that acts as a cultural, social and environmental meeting point for members of the Serre society. This renovated former railway shed houses stores, a large food hall, bars and a radio station, offering a lively multidisciplinary space.

As if it were a cloudy morning, the audience, which included Noah Cyrus, Aleali May, Koba or Kelly Rutherford, was enveloped in Marine Serre’s immersive experience. The music, which ranged from contemporary R&B to electronic music and classical compositions, with references to David Bowie’s “Space Oddity,” added to the spirit of everyday life that Marine Serre wanted to put before our eyes this season.

The cast of models, led by Winnie Harlow, star of the brand’s latest campaign, was also diverse, composed of people from different social, cultural and age backgrounds, embodying the brand’s inclusive philosophy. Even a Kate Moss doppelgänger appeared cruising through the brand’s various installations, such as the flower store, the record store, a café and a Parisian bar. Each character reflected the multifaceted and cool lifestyle promoted by Marine Serre.

The collection of 43 looks transited through different times and spaces, responding and evolving throughout the show to reflect Marine Serre’s approach to everyday, day-to-day fashion that speaks to people and their lives. From sleek sheer black suits to pop silhouettes in red and fuchsia, the collection played with sustainable materials such as moiré, satin viscose and recycled silk.

Marine Serre’s market stroll culminated with four couture looks, including a sophisticated morpho catsuit and a knitted black dress celebrating the Serre woman, in a collection that reaffirms the designer’s commitment to upcycling and responsible fashion.

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