MARKET announces the launch of a genderless capsule collection in collaboration with Dennis Rodman.
The MARKET x Dennis Rodman capsule consists of 16 garments and 3 additional homewares with custom graphics that follow the journey of the basketball player’s iconic history, from his unmistakable tattoos to classic hairstyles. Tapping into Rodman’s iconic hair smiley, the brand turned to its long-time partner to include him in the collaboration.
The label’s team spent 24 hours with Dennis Rodman at MARKET headquarters, dyeing his hair in a custom zebra print to pay homage to the iconic history of Dennis’ hairstyles; from the history of the player’s hairstyles, to talking about the moments that defined his career and his contributions to fashion, pop culture and style.
Some of the pieces include photos of the custom dyeing process, the artist with the SMILEY®basketball, the wedding dress moment or the reappearance of the RODMAN logo. Artist Stefan Meier also collaborated on this project, spending over 6 hours autographing 15 unique motifs celebrating Rodman’s history.
This limited edition collection will be launched on 28 January 2022 and will be available immediately on the MARKET website.
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