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Marni swaps Milan Fashion Week for New York

Marni is leaving Milan Fashion Week to move to New York Fashion Week and further develop its new strategy.

The official calendar for New York Fashion Week (NYFW) has been published and the truth is that it is becoming one of the most interesting and appealing of recent times. One of the brands to join the New York edition of fashion week has been Marni

The skyscraper city will be the chosen venue to present the Spring/Summer 23 collection on the evening of 10 September, the brand’s artistic director Francesco Risso has revealed to the press.

This move from Milan to New York is part of a new strategy initiated after the 2020 closures with the desire to explore new territories and reconnect with its audience. The runway show will be accompanied by a series of events at Marni’s three Big Apple stores in collaboration with Iranian-American artist and creative director Babak Radboy and British-American musician Dev Hynes.

New York will be Marni’s first stop, but where next? Asia, it seems.

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