Martine Rose opens an online store with an editorial made with Zoom

Martine Rose has just announced that she is launching an e-commerce platform, on which she will launch her Spring/Summer 2020 collection, as well as a selection of archive pieces dating back to 2007.

In addition to the online store, Martine Rose has also revealed her latest SS20 lookbook, photographed through Zoom. The brand has always had a very community-focused spirit, and the campaign features a group of models in their living rooms.

“We wanted to tell a story through the site and the self-isolation imagery turned out to be very honest and reflective of not just the brand but our current reality,” said the London-based designer on the collection.

Martine Rose’s online store will be launched on May 4th. Take a look at the lookbook in the gallery above and get ready to hunt for those archive pieces that accompany the opening of the web-shop.