MARVEL x PANDORA: The Challenge

See how the MARVEL universe meets Pandora in a unique, interactive digital experience.

This spring, Pandora and the Marvel Cinematic Universe invite you to channel the strengths of a team unlike any other and complete your mission to save the universe from Thanos in an exciting new digital experience.

To celebrate the first MARVEL x Pandora jewellery collection, which launches on 17 February, Pandora has worked closely with MARVEL to create a digital challenge that connects the world of the jewellery brand’s charms collection with the legendary Cinematic Universe.

Fans must assemble a team of heroes and embark on a multi-level mission to save the world and destroy the Gauntlet Infinity. For each completed mission, there will be a chance to enter for a chance to win a Pandora bracelet. Take the challenge, complete your mission and participate.

Joanne Crawford, Vice President of Owned Digital at Pandora, comments: “It’s been a very exciting challenge to integrate two universes based on this story. We’ve worked closely with the amazing designers at MARVEL to create our charms in the real world, capturing as much of the character detail as possible, and we’ve brought that same level of attention to the digital world. This experience blends gamification with collecting and storytelling: the perfect combination of the MARVEL universe and Pandora.”

The collection uses a mix of metallic finishes, textures and enamel applications to bring the iconic characters of the MARVEL Universe to life as perfectly recognisable, yet stunning charms that represent the strengths of each hero.

Gather your heroes and show the world what you stand for as you work to save the universe from destruction this spring.