Maserati x North Sails Apparel: innovation and responsibility

At the latest edition of Pitti Uomo, Maserati and North Sails Apparel come together for the first time in a collaboration that combines the heritage and future-oriented innovation and ethics that both brands share in their DNA. 

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Maserati, the visionary automotive leader, is partnering with North Sails Apparel to launch a capsule collection comprising a selection of products designed around the shared values of exclusivity, responsibility and performance. The two companies have a long history of using advanced engineering to develop high performance products both on and off the water and that is reflected in this collection.

The garments use materials that are geared towards the new trends of the future, from organic and recycled cotton to Gore-Tex Infinium for the best performance and fit. Key pieces from the Maserati x North Sails Apparel collaboration follow the most up-to-date technologies of the moment ranging from hybrid vests to an elevated update of the classic polo shirt and a mobility-focused jacket in two versions.

Breathability, permeability and durability are key points for this collection. The color palette – navy blue, white, black, black, gray, mixed with electric blue and the distinctive Maserati yellow – is perfect for the 2022 summer season. This collection is technically innovative, with products that are also environmentally responsible, reinforcing the North Sails Apparel brand motto: “Embrace the spirit of the ocean”.

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“North Sails Apparel is committed to working with Maserati in creating exclusive and responsible collections that showcase our commitment to innovation and performance,” said Marisa Selfa, CEO of North Sails Apparel. “Maserati is innovative by nature and looks to the future. The partnership with North Sails underlines the close links between Maserati, dynamic performance and technological innovation,” Davide Grasso, CEO of Maserati.