Miley Cyrus becomes the new global face of Maybelline

Miley Cyrus is now the new global face of Maybelline and has reimagined the brand’s iconic jingle to take it straight to 2025.

Miley turns “Maybe it’s Maybelline” into a mini pop anthem with her raspy voice and no-filter attitude. The artist says that this partnership with the beauty brand makes a lot of sense to her: “This collaboration brings together two essential parts of me. You can’t separate makeup from music. Music is about performance and honesty: makeup enhances both. It’s how I tell my truth without saying a word. Maybelline shares my belief that makeup should be expressive and constantly evolving. Partnering with a brand that celebrates meaningful values, self-expression, and playfulness feels like the most natural thing to do at this stage in my life.”

For her, makeup and music are the same language: a little performance, a little confession, all with glitter. And for Maybelline, the signing is a perfect fit: a muse who knows how to turn everything she touches into a trend, without losing her personality along the way. 

After taking Flowers by storm (yes, that GRAMMY you couldn’t stop seeing on TikTok) and collaborating with Beyoncé, Miley signs the jingle of our adolescence with the sass we always wanted to have.