Minimalism invades the Vespa designed by Justin Bieber

After several months of waiting, the long-awaited collaboration between Justin Bieber and Vespa arrives just in time to be enjoyed during the season of the year. 

Designed and conceived by the Canadian artist, the new Vespa is presented in monochrome shades with a timeless aesthetic. In this way, the traditional Italian craftsmanship that characterises these two-wheeled vehicles and the pop culture that Justin Bieber exudes come together to reinvent the classic Sprint model in 50cc, 125cc and 150cc.

“The first time I rode a Vespa was somewhere in Europe, probably London or Paris. I remember seeing a Vespa and thinking: ‘I want to ride one of those’. And I had such a good time…. The wind flying through my hair, the freedom. It was fun,” says Bieber.

Absolutely every element of the scooter is coated in white, from the spokes of the rims to the rear-view mirrors. In the purest minimalist style. However, flames accompany the Vespa logo to give it a unique and youthful touch.

This limited edition includes a pair of gloves and a white helmet, both matching the scooter. The pre-sale will start on 20 April via the Vespa website.