Miu Miu rescues vintage denim by Levi’s

In its fight for a sustainable production process, Miu Miu has chosen to give a second life to some vintage Levi’s pieces.

Supporting its Upcycled by Miu Miu initiative; the Italian brand has decided to collaborate with Levi’s to rescue some of its vintage pieces and offer them a second chance. To do this, it has selected some of its most iconic garments such as 501® jeans for men and has customized them with touches in the purest Miu Miu style; flowers and pastel-colored ornaments. Following this same line of design, he has also made the trucker jacket with puffed sleeves. The rest of the vintage clothing has been decorated with elements of red, black and silver colors that reflect the free and groundbreaking spirit of the denim brand.

The campaign stars the Italian maison‘s muses Emma Corrin, Lila Moss and Georgia Palmer.

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This Levi’s x Miu Miu collaboration will be available in mid-May through Selfridges London and IAPM Shanghai. A larger collection will go on sale May 24 through Miu Miu and Dover Street Market in Los Angeles.