As if it were a contest, the Moschino AW19 fashion show began with the popular tune of “The Price is Right”, the US program of the 50s in which the contestants earned money by matching the price of different products.
But this is not the first time that Jeremy Scott, its creative director, prepares a show about games, we did already see it in his fall / winter 2001 collection. The main difference has been that this time he focuses on the banknote prints of dollars with six zeros, possibly referring to the uncontrolled consumerism of today. Some toothpaste was also present on the catwalk, which Scott turned into a purse, as well as a check for a million dollars or a hairspray, among others.
The majority of the collection consists of dresses inspired by the hostesses of those television contests. While the party dresses were adorned with motifs related to money, others more for the night incorporated the golden color or rhinestones.
The majority of the collection consists of dresses inspired by the hostesses of those television contests. While the party dresses were adorned with motifs related to money, others more for the night incorporated the golden color or rhinestones.
Neither the makeup nor the voluminous wigs went unnoticed during the show as the models were Vanna White from The Wheel of Fortune.
What is clear is that more and more designers are using nostalgia as a marketing tool. Something that moves you to a moment in the past or even reminds you of someone is very effective in sales. And without a doubt, Jeremy Scott has achieved it with this collection.
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