On 13 May, Kendrick Lamar unveiled his long-awaited album, ‘Mr. Morale & The Big Steppers’. Just 24 hours later, the album had already set a new record on Apple Music.
After five long years of waiting, Kendrick Lamar fans were desperate to hear the artist’s new creations. And he certainly didn’t disappoint. In just one day, ‘Mr. Morale & The Big Steppers’ broke Apple Music‘s world record for most plays in the first day for an album released in 2022.
A total of 18 songs among which we find collaborations with Beth Gibbons of Portishead, Summer Walker, Ghostface Killah, Thundercat or Baby Keem, among others.
Shout out @kendricklamar.
K-Dot's 'Mr. Morale & The Big Steppers' had the most first-day streams for an album released so far in 2022.https://t.co/Abap1ayEtY pic.twitter.com/paCc9HyykQ
— Apple Music (@AppleMusic) May 14, 2022
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