Not long ago, Rosalía fronted a campaign for Calvin Klein, and now Hunter Schafer takes the baton in the beauty space. The timing feels spot on, with the highly anticipated return of Euphoria on April 13 putting its cast firmly back in the spotlight—this time extending beyond the screen and into fashion and beauty.
Against this backdrop, Mugler is once again making noise with “Angel Blush”, a new take on its iconic “Angel” fragrance. For the launch, the brand turns to Schafer, who leads a visually striking and elegant campaign, balancing a dreamy aesthetic with a modern edge that mirrors the scent itself. More than just another release, this is a refreshed interpretation of a classic, designed to feel more approachable, contemporary, and easy to wear.
“Angel Blush” blends sweetness with softness in a well-balanced way. It keeps the signature gourmand touch of the line but feels lighter and less intense. Notes of vanilla, creamy musk—giving that almost second-skin effect—and a hint of almond milk bring a more delicate feel to the composition. Master perfumer Louise Turner describes it in the press release as a more intimate, textured version of the original, crafted to be pleasant without becoming overpowering.
While it still features classic elements like patchouli and sandalwood, this version is far more wearable day to day. It’s noticeable without being intrusive, sitting somewhere between sweet and refined without going too far in either direction. Priced at $150, “Angel Blush” is now available on the brand’s website, offering a refined option for those looking for something distinctive yet easy to enjoy.
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