Multimarkts: the online shop for content creators

It’s indisputable: influencers are the trendsetters of the 21st century. Hundreds of people log on to Instagram or TikTok every day to discover the looks of their favourite content creators. These followers are always on the lookout for their favourite trendsetters, and then search for and add these clothes to their shopping carts in different online shops, in order to follow the latest trends. To feed this fashion catalogue, creators invest talent, time and a lot of passion, something that is not always easy for all profiles, especially for micro and nano, who despite this effort cannot always make a living from their creativity.

In this scenario, a real revolution has arrived for influencers and shoppers: Multimarkts, the online shop for content creators, where they, whether they have millions, thousands or hundreds of followers, can easily and free of charge create a virtual showcase to allow them to be inspired by their looks and purchase them. A platform that allows creators to monetise the time and talent they invest in their content, as they receive a percentage of the sale with each purchase from their followers, while inspiring their followers to discover and acquire the latest trends from a catalogue that already includes more than 60 million references from top brands.

‘Multimarkts is very easy to use, as anyone, regardless of the number of followers they have, can create their own online shop in just two minutes, for free,’ says Andrea Neira, Global Content Creators Strategy Director of the platform. ‘It also makes it very easy to be inspired by the style of all content creators, as similar garments can be found and easily accessed in every storefront.

In fact, the process of creating a shop on Multimarkts is very easy thanks to an Artificial Intelligence (AI) system, which uses the content uploaded by the profiles on their social networks to suggest clothes and accessories. A real revolution, since without the limitation of searching for exact references, the Multimarkts AI model is responsible for proposing a wide variety of prices, colours and brands that are based on the style of the influencers and adapted to the tastes of each buyer.

Multimarkts community, a meeting and support point for creators

With Multimarkts also comes its community, a support network for content creators that the platform has created to provide a solution to one of the biggest problems faced by these profiles: the creation of their own content, and how it impacts their growth in social media. The Multimarkts community was created as a space where the talent of the platform’s fans is united with the brand’s team of professionals, and where they have the opportunity to meet and interact with other creators, attend exclusive community events, or gain visibility, in addition to other benefits.

For Andrea Neira, ‘at Multimarkts we are happy to open the doors of our community, with which we want to help all content creators to overcome the barriers of time and means they encounter to generate engaging content for their followers. For example, we are organising our first content day, an event where we will come together to create content with the help of professional photographers and audiovisual media, something we will do periodically to build the community day by day’.

We talk w/ Joan Margarit and Biel Juste, founders and CEOs of TwoJeys.