Natalia Lacunza has become one of the protagonists of the adidas Originals Club Originals campaign, which celebrates creativity in all artistic disciplines: in music, art, style and movement.
adidas Originals continues to support a new generation of artists and creatives through the protagonists of the new Club Originals campaign, who stand out for pushing the boundaries within their own industries.
Among the stars are our own Natalia Lacunza who shines alongside London-based American artist Ashnikko, who will perform at Coachella; indie rock musician Bakar; Rinse FM presenter and DJ Jyoty; singer and rapper Ronisia; non-binary artist Habibitch; German singer Nina Chuba; rapper Rin; artist Jakman and musician Tananai.
Also celebrating creativity and supporting Spanish talent, adidas has joined forces with freestyler BNET. Together they have launched the documentary ‘Bnet from the inside: This is how freestyle is made’, a tribute in which the artist explains his unique musical vision, his creative process and his inspiration.
adidas Originals has always held a prominent place in entertainment culture. From the signature style of the Superstar silhouette worn by the members of Run DMC to the influence of the Gazelle model pioneered by indie icon Noel Gallagher in the 90s, not to mention the Rivalry‘s stint on basketball courts and skate parks.
Now, adidas is paying tribute to the creators of tomorrow by inviting them to be part of the Club Originals celebrations.
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