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NBA and nana-nana win the bag-game

Nana-nana is back in the fashion game with the NBA to reissue a series of archive silhouettes from the Japanese brand.

Nana-nana has once again entered the fashion game with the NBA to reissue a series of the Japanese brand’s archive silhouettes. The classic A4 and A5, as well as its circular bag, are now equipped with the codes and visual identity of six league teams within the sports association.

The creative union honors the legacy of the Boston Celtics, Brooklyn Nets, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, and Miami Heat in a series of bags that uphold the heritage of nana-nana. The A4 and A5 are made from translucent PVC material, while the circular option is available in a leather-like material with a basketball-like texture.

All silhouettes are emblazoned with the collaborative NBA logo and nana-nana, as well as the team name in its original font. The circular alternative replaces the franchise name with a small logo.

The NBA x nana-nana capsule collection will be available at the end of April 2021.

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