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How Burberry’s first campaign under Daniel Lee’s creative direction continues

We discover Burberry’s first campaign following the appointment of Daniel Lee as the brand’s new creative director.

A little over a month ago, we enjoyed the rebirth of Burberry through Daniel Lee, its new creative director. Now, we discover the British house’s first campaign following his appointment.


Captured by the great Tyrone Lebon, the images feature model Georgia May Jagger, Tottenham Hotspur FC striker Son Heung-Min and an amusing Welsh Corgi. Three figures representative of contemporary British culture.

The campaign also features a video that reflects Lee‘s vision and introduces the new Equestrian Knight logo, which is inspired by the brand’s archives and stands for ‘forward’.

And speaking of new campaigns… Have you seen Heaven’s latest?

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