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New Balance 990V3 “Olive”, the evolution of JJJJound x NB

After their last navy blue 990V4 iteration, they now present their latest JJJJound x New Balance 990V3 MADE collaboration in “Olive”.

The Montreal-based studio reunites with New Balance for a new collaboration this month. Following their last navy blue 990V4 iteration released in October 2021, the pair now present their latest JJJJound x New Balance 990V3 MADE collaboration in “Olive”.

This release for the spring season is a continuation of the duo’s 990V3 collaboration in 2018. JJJJJound makes use of different shades of green including a predominantly olive and overlays it on the overlays, breathable mesh and nubuck overlays.

JJJJound branding is printed on the heels and inside the shoes for subtle styling. The ENCAP midsoles are designed with white, cream and silver colour blocks. In addition, the logo comes on the sides and on top of the tongues and the back are reflective.

 

The new model will be available through the JJJJJound webiste on February 24 at 12 p. m. EDT and on March 3 through New Balance retailers.

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