New from Gucci with Ni Ni and Xiao Zhan

To celebrate the Lunar New Year.

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The Italian House is once again turning to its global ambassadors to pay tribute to the Year of the Snake. The result is a visually captivating campaign under the unique approach of Sabato de Sarno, where the message is very clear: renewal, tradition and union.

Through the imagery, the essence of family and ritual is captured, all with an emotive touch that underlines the warmth of celebration and shared joy. The Gucci spirit is reaffirmed with a mix of timeless and contemporary and pieces that pay tribute to the serpent. With intricate silk embroidery, a vibrant colour palette and details that evoke the curve of the snake, each design reflects the perfect fusion of luxury craftsmanship and modernity.

Visit the official website and discover the full collection.