NewJeans stars in new Nike Air Max campaign

After dropping their League of Legends World Championship anthem “GODS”, K-pop group NewJeans are featured in Nike’s latest campaign.

Minji, Hanni, Danielle, Haerin and Hyein, the members of the K-pop group par excellence NewJeans, perfectly represent the energy of a Generation Z characterised by mixing more than ever sportswear with more daring garments. Nike has thus decided to make them the new image of the campaign for the iconic trainers that never go out of fashion: the Air Max.

Focused on the concept of timeless icons, the photographs show solid looks with Nike garments and South Korean brands such as FFFPOSTALSERVICE and KANGHYUK. Each member of NewJeans wears all white, with a multi-hued Nike Air Max silhouette. The brand shared a video on Instagram on Thursday showing the group of girls running through the halls of a school.