Nicholas Alexander Chavez stars in the Jacquemus x Nike Moon Shoes campaign

We never would have thought that Jacquemus would make us sweat so much. And yet, here we are: Nike x Jacquemus is relaunching the legendary Moon Shoes, and suddenly the temperature has risen a few degrees. The blame lies with Nicholas Alexander Chavez, the star of the campaign.

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Chavez—yes, the actor from Monsters: The Lyle and Erik Menendez Story—appears dripping wet in a dance studio, then takes to the streets as if the asphalt were his dance floor.

The Moon Shoe, a prototype that Bill Bowerman hand-molded for the 1972 Olympic trials, is now back with a French ballet twist. Jacquemus dresses it in gathered nylon, adds an elastic back that hugs the heel, and draws an oversized leather Swoosh. Three colors—Off Noir, Alabaster, and University Red—one effect: sport is secondary, attracting attention is mandatory. Minimalist, poetic, genderless… as timeless as Chavez’s magnetism.

In the midst of the boom in reissued vintage sneakers, Jacquemus allows itself what few others do: turning an athletic archive into the fetish of the season. And in passing, reminding us that its campaigns are always pop culture territory.

Because yes, Jacquemus knows how to surround himself with faces that move culture: musicians, actors, and athletes who make each campaign a pop moment—remember the first campaign with Nike featuring Central Cee. In his new collaboration with Nike, that energy returns intact: a Moon Shoe that enters the circuit of contemporary icons.

El Moon Shoe, prototipo que Bill Bowerman moldeó a mano para las pruebas olímpicas de 1972, regresa ahora con un twist de ballet francés. Jacquemus lo viste de nylon fruncido, le coloca un elástico trasero que abraza el talón y dibuja un Swoosh de cuero oversize. Tres colores —Off Noir, Alabaster y University Red—, un mismo efecto: el deporte es secundario, llamar la atención, obligatorio. Minimalista, poético, genderless… tan atemporal como el magnetismo de Chavez.

En pleno boom de sneakers vintage reeditados, Jacquemus se permite lo que pocos: convertir un archivo de atletismo en fetiche de la temporada. Y de paso, recordar que sus campañas siempre son territorio de culto pop.

Porque sí,  Jacquemus sabe rodearse de rostros que mueven la cultura: músicos, actores y atletas que hacen de cada campaña un momento pop- recordemos la primera campaña junto a Nike con Central Cee como protagonista-. En su nueva cita con Nike esa energía vuelve intacta: un Moon Shoe que entra de lleno en el circuito de iconos contemporáneos.