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Nicolas Ghesquière redefines French style for Louis Vuitton FW23

Nicolas Ghesquière questions the definition of French style in his latest proposal for Louis Vuitton and inside the great Musée d’Orsay.

Louis Vuitton returns to the classic salons of the Musée d’Orsay to present its FW23 womenswear collection on a stage designed by Philippe Parreno and James Chinlund and guided by Nicolas Becker.

What is the French style? The question itself is an enigma that arouses an infinite fascination. An undecided concept that resides on a traditional basis. An evolving fashion in which the conventions of haute couture embrace an astonishing mix of cultures to become what is known as the French exception.

French charm is a trompe l’oeil that never fails to captivate. That’s why, for the FW23 women’s collection, Louis Vuitton is rethinking the concept of ‘French style’ while maintaining its time-travelling spirit. Its traditional savoir-faire as well as its elaborate technique and its understanding of artistic ideals are the three fundamental pillars that keep the essence of the Maison alive.

And what better place than the vaulted halls of the Musée d’Orsay to unveil Nicolas Ghesquière‘s latest proposal. It was there that artist Philippe Parreno and production designer James Chinlund designed the set design with a concept based on sound illusions conceived by Nicolas Becker.

The show was characterised by the formality of the pieces, often deconstructed, made of more discreet materials such as knit, wool, cotton or silk. Traditional tailoring also found its place in tailored suits and three-piece ensembles, while colourful prints took over shirts, skirts and cardigans.

In the audience we saw many familiar faces such as Zendaya, Emma Stone, Ana de Armas, Léa Seydoux, Alicia Vikander, Sophie Turner and, of course, the recently appointed creative director, Pharrell Williams.

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