This initiative reflects the brand’s commitment to high performance and quality fitness tools, opening a new chapter in its history focused on offering individual athletes the opportunity to train their fitness from the comfort of their homes.
Headquartered in Oregon, Nike has started out in the production and sale of resistance training equipment, encompassing a wide range of gym essentials. From barbells to dumbbells, planks, kettlebells, benches, squat racks and even fitness apparel designed specifically for weight training and resistance training, Nike has created a comprehensive offering that caters to the needs of athletes of all levels.
A highlight of this new product line is the inclusion of rubber bumper pads made from innovative eco-friendly Nike Grind rubber.
Nike Strength products can be purchased through the brand’s official online store, and, in addition, Nike has launched a dedicated Instagram profile that will provide tips, inspiration and updates on the products.
In this new line, Nike offers a wide variety of strength gym equipment. You can purchase dumbbells in pairs up to 100 pounds, individual kettlebells up to 88 pounds, 15 kg and 20 kg barbells, bumper plates available in various colors and weight options ranging from 10 to 45 pounds, and change plates sold in pairs with increments ranging from 1.25 to 10 pounds. In addition, Nike offers two squat rack options and a squat cage.
In other news, FC Barcelona and Spotify are collaborating with the Rolling Stones.
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