Nike explores Nigeria’s football culture with ‘This is Naija’

Nigeria is experiencing a moment of glory in terms of hype. In addition to the boom in sold out football tshirt, Nike has just released the documentary “This is Naija“.

Through the film, directed by Andrew Dosonmu, we delve into Nigerian football culture and see how its unbridled passion and optimism moves thousands of people around the same element: the ball.

This is Naija: A Nigerian Football Story

What is happening with Nigeria is a curious thing – and we love it -, as the West is surrendering to the rish Nigerian culture in a incredible way. Brands such as Wekafore (@wekafore) – we talked about – are growing in a market that is increasingly receptive to African influences, positioning the continent as a reference point in terms of fashion.

The time has come for Africa, it is a time of vindication and perhaps it is the time to pitch in to a continent that still has a lot to tell and show us.