Paolina Russo is the winner of the first ever Zalando Visionary Award

In collaboration with Copenhagen Fashion Week, Zalando presented its Visionary Award to Paolina Russo, who will present her next collection this August.

It is a recognition awarded in the framework and with the collaboration of Copenhaguen Fashion Week, which celebrates its first edition this year. The winning brand, based in London and founded in 2021 by Paolina Russo and Lucile Guilmard, stands out for its infinite creativity, for its elaborate technique that highlights the knitted pieces and for playing a very important role within the craftsmanship of the fashion industry.

The international jury of leading figures such as Dio Kurazawa, Herbert Hofmann, Leah Abbott and Cecilie Thorsmark selected the brand after having highly appreciated its collaborative approach to its manufacturing network, where the supply chain is treated as creative partners. Paolina Russo is also characterised by its great sensitivity to the environment and a conscious use of materials.

“We are delighted to receive the Zalando Visionary Award. Meeting the high standards in an award like this brings us closer to our goal of modernising craftsmanship and rethinking traditional techniques through innovation and creating more environmentally friendly products. This recognition encourages us to continue to build a sustainable brand and continue to promote an alternative way of working that mitigates the impact of the fashion industry. We look forward to celebrating our first fashion show and sharing our work with the public,” says Paolina Russo.