Last year, Parade launched its sweet “Ice Cream” collection full of classic pastel silhouettes. Now, the label has added new designs inspired by waffle cones, hot fudge syrup and sorbet.
New silhouettes made from their Play, Silky Mesh and Universal materials come in the form of comfortable bralettes, thongs, culottes and glitter shorts. The designs come with “lick me” embroidery, cherry graphics and ice cream prints.
Aiming to evoke childhood memories, the pieces come in a variety of colour combinations influenced by the hues we associate with dark chocolate syrup, as well as the tones of biscuit dough, praline and caramel.
To celebrate the launch, Parade has unveiled a campaign featuring the BIPOC and LGBTQ + communities. Parade’s “Ice Cream” collection is now available online.
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