Tommy Hilfiger and Amsterdam-based streetwear brand Patta launch their second collaboration. Using New York’s melting pot of cultures as inspiration, the PattaXTommy collection revives the spirit of 90s hip-hop and pays homage to the urban heritage of both brands.
The collection is a reinterpretation of classic styles, with a distinctive 90s hip hop influence. Preppy basics have been reworked for a relaxed, timeless look, while the Patta over Tommy logo is printed on T-shirts and hoodies.
The varsity jacket features graphics with the year 1993, a pivotal year in hip-hop history. The collection uses Tommy’s recognisable colour palette and fuses it with softer tones inspired by Patta. PattaXTommy features 18 gender-inclusive garments that reflect a contemporary take on 90s urban fashion in New York.
The campaign stars New York artists Wiki and Mike, representing the resurgence of hip-hop. The duo have created an original song called “One More” and produced by the renowned The Alchemist. The limited edition 12″ vinyl features several mixes, including a clean, dirty and instrumental version, as well as two bonus tracks featuring Mike and Wiki.
The song is accompanied by a music video shot by director Nicholas Stafford Briggs and lifestyle photographer Quil Lemons. Set in New York, the birthplace of hip-hop, it features imagery that celebrates the city’s culture, impact and influence.
The PattaXTommy collection will be available at pattaxtommy.com and Patta Chapter shops from 2 December, as well as in selected multi-brand shops from 9 December.
Tommy Hilfiger creates Tommy Factory, its new creative space.
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