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Peachy Den’s ‘Sweet Cheeks’ is an ode to femininity

Peachy Den’s latest campaign captures the preparation process we all go through before going out to party.

Peachy Den’s ‘Sweet Cheeks’ is an ode to femininity

Taking inspiration from Lauren Greenfield’s photography book ‘Girl Culture’, the British brand founded by Isabella Weatherby celebrates cuteness in its new collection.

If you were asked what the best part of going out is, I’m sure most of us girls would answer that it’s the getting ready part. That moment of connecting with yourself when you put on your best look and motivate yourself by listening to your favourite song while thinking about what the night will bring. Well, Peachy Den has captured exactly that process in their latest campaign photographed by Kayla Connors.

The British brand’s latest collection is full of bows, floral motifs, delicate hems, gathers and puffed structures in pink, red and black. Highlights include the long-sleeved Cindy top and the Dion Capri trousers, for example. Visit the official website and discover the cutest proposal of the season.

And speaking of trends… Why are all the cool girls now wearing nerdy glasses?

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