Pharrell’s LVers collection arrives in stores and Louis Vuitton celebrates

This is Williams’ first collection as creative director of the Maison, whose pieces can already be purchased in the pop-up stores opened for the special occasion.

Through two exclusive ephemeral shops in Hollywood and New York, Louis Vuitton celebrates the arrival of Pharrell‘s debut collection. The magic and excitement continues to pulsate from the moment the designs were unveiled at the iconic Pont Neuf in Paris on that wonderful 20th June 2023. More than six months have now passed, and with the next show in the French capital just days away, LV is launching a series of pop-up stores that welcome Pharrell‘s colourful universe.

Against a golden backdrop are the lampposts and architectural structures that reconstruct the aforementioned bridge, as well as the Damier print that covers the entire floor. A secret room, a giant bookcase and glass cabinets display every detail of the iconic Speedy bags worth up to $1 million. Other highlights include the Trail backpacks, Soft trunks, Horizon Keepballs luggage and the ready-to-wear collection, as well as the extensive footwear collection and the suits created with artist Henry Taylor.

For the moment, it is known that the ephemeral shops in New York and Los Angeles are already open to the public, and the rest of the cities that will host this special project will be confirmed in the next few days.