PLEASURES opens a pop-up in Hong Kong together with N.E.R.D.

The hip-hop rock band formed by Pharrell Williams, Chad Hugo and Shay Haley meets the iconic Los Angeles lifestyle brand at BELOWGROUND through a unique release.

N.E.R.D. (No One Really Dies) managed to push the boundaries of popular music thanks to their experimental sounds and compositions created by some of the biggest producers in the industry. Pioneers in blending elements of rap, funk, jazz, rock and r&b, they achieved international success in the 2000s, conquering an entire generation. Now, their futuristic and creative vision is intertwined with the spirit of PLEASURES in a collection that celebrates their discography, their impact and their essence.

A total of 13 pieces including graphic T-shirts inspired by the ‘In Search Of…’ album, Varsity jackets and decorative items in collaboration with Modernica will be presented and sold exclusively from 17 November at the BELOWGROUND pop-up in Hong Kong. This will be followed by a global launch on 24 November via pleasuresnow.com and selected retailers.