Poosh: The new Kardashian project

It is a new lifestyle platform where Kourtney offers advice. On the website, you can find all kinds of articles, some more Kardashian than others, such as “how to look good naked”.

After the huge success of her sisters’ businesses, Kourtney Kardashian has decided not to stay behind them and launch her own brand. In it, she advises her readers on beauty, health and fashion.

Most posts include links to the RewardStyle page to buy the products she recommends. With each purchase Kourtney receives a commission. In the Poosh store you can buy almost everything, from her mascara to the toys that her children like.

But ¿didn’t Kourtney already have an app that did exactly the same thing? Apparently, the Kardashian would have copied and pasted the content of the mobile app to its website. And as expected, her fans are furious. “She has not even bothered to take new pictures” said one of her followers on Instagram.

Despite criticism, Poosh follows in the footsteps of her sisters’ brands: Kylie Cosmetics and KKW Beauty. The first made Kylie Jenner the richest young woman in the world and the second made Kim Kardashian earn $ 14 million in two hours last summer after the launch of a new makeup product. Not bad. For now, Poosh’s account on Instagram (@poosh) already has more than two and a half million followers.