Prada Linea Rossa and its new campaign for FW20

The new Prada Linea Rossa campaign for FW20 stars acrobatic ski champion Gus Kenworthy. From technical sailing clothes to mountain clothes, this new collection bets on the minimalist teachwear style.

Prada Linea Rossa

The new collection of Prada Linea Rossa bets on winter sports and launches an exclusive range of minimalist techwear. For the occasion, Gus Kenworthy was portrayed by Vanina Sorrenti in static and moving poses, representing the progress and dynamism of her career.

This season’s collection includes all the basic elements of the skiing discipline, made with the innovative EXTREME-TEX fabric, which offers resistance and thermal insulation. The different materials that make up the collection, such as nylon, technical knitwear, EXTREME-TEX and EXTREME-TEX LIGHT, adapt to every need and atmospheric condition, ensuring maximum comfort and functionality. The collection is completed with a range of helmets, gloves and ski visors, all featuring the red Prada Linea Rossa label.