If you’re active on social media, you’ll have noticed that there’s one beauty trend that continues to dominate TikTok and Instagram: clean girl. With over 370 billion views on TikTok, the trend is based on fresh, dewy skin, brushed eyebrows, a natural flush on the cheeks and a smooth complexion. Blemish-free, pimple-free, texture-free skin… impossible beauty standards for most mortals. However, here are some of the beauty products you must have if you want to follow this aspirational-sounding trend.
Starface Hydro-Star + Tea tree
hydro-star + tea tree is a blackhead protector with hydrocolloids and tea tree oil to help balance and calm skin naturally while minimising the appearance of puffiness. These star-shaped patches help unclog pores by removing excess oil and build-up without irritating the skin. In short, they help absorb fluid, protect skin and minimise blemishes.
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Kjaer Weis Lip Balm
This hydrating, tinted lip balm provides buttery-soft, 24-hour hydration and sheer colour. Created with certified organic skincare ingredients and natural actives, apply once for a little colour and moisture, and repeat for more hydration, plus a more pronounced tint creating a bitten lip effect.
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Hair Brush
This detangling brush is made from birch wood (known for its durability) to keep hair tangle-free. Its bristles are the perfect length to simultaneously massage the scalp and detangle without snagging. Glide the brush through conditioned, towel-dried hair or gently detangle completely dry hair.
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Hair clip Jones West
The 90’s style hair clip that we used to wear around the house with our hair up a few seasons ago has become a cool accessory. Pearly, heart-shaped or shell-shaped, metallic, with glitter and, of course, also classic and XL… We recommend this hair clip from Jones West: hypoallergenic, plant-based, derived from natural cotton fibres and wood pulp.
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Beaubble Freckle Eyeliner
The revolutionary beaubble applicator is a must-have for creating more realistic-looking faux freckles. It features a custom blended brown ink that’s not too red or orange to better mimic how freckles appear naturally on all skin tones. The water-based formula lightly tints and locks your freckle look in place all day long. Works great on bare skin and over makeup without flaking or smudging. It’s vegan.
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Naked Sundays SPF50 Glow + Go Lip Oil
Glow + Go Lip Oil SPF50 is the brand’s best-selling lip oil and the first with sun protection. Protect your lips with this moisturising, soothing, non-sticky lip oil infused with antioxidants including vitamin C, amino acids, lycopene and vitamin E for that perfect air kiss. SPF 50 UVA+UVB broad spectrum natural colour and with watermelon and coconut extract to moisturise lips well.
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Saie Brush
This powder brush is palm-sized and has a pointed tip for precise placement of makeup in targeted areas. Its soft bristles also allow for a more subtle and less concentrated application. Saie’s products are Certified Climate Neutral, Certified Plastic Negative, do not test on animals and donate 1% of sales to non-profit organisations working to reverse climate change.
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ILIA Limitless Lash Mascara
Limitless Lash Mascara by ILIA is a mascara that goes beyond the expectations of any natural mascara. Limitless Lash Mascara lengthens, lifts and separates with just the right amount of volume. The new lighter mono-material packaging reduces carbon emissions by 46% and waste by up to 20%. The mascara is made with a blend of organic beeswax and carnauba waxes to condition each lash weightlessly with a 99% naturally derived formula.
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Emi Jay Angelstick
It’s a natural producer to take care of your hair and leave it soft and silky. Fragrance-free: Free from parabens, sulphates, synthetic dyes and other harmful chemicals that remove your hair’s natural shine. Nourishing formula: Made with clean, vegan ingredients that condition, soothe and protect your hair.
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Rhode The Peptide
The beauty brand’s Peptide Lip Treatment by Hailey Bieber includes four flavours: vanilla, salted caramel, watermelon and unscented. These lip treatments are made with natural ingredients such as shea butter, which hydrates and targets five essential fatty acids; peptides that visibly plump and reduce the appearance of lines; cupaçu, which helps maintain skin elasticity, improving suppleness of dry, dehydrated lips; and babassu, a rich natural source of lauric acid that supports the microbiome and replenishes moisture.
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Skin Soufflé
This product is a cream/oil hybrid for ultra tanned and nourished skin. A blend of signature oils and plant extracts: camellia oil, squalane oil, primrose oil, rice bran oil, plum extract, damascena rose water, allantoin. This hair dye includes Japanese champagne pearls for maximum shine on your skin.
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