After two successful openings in A Coruña and Milan, Pull&Bear is once again conquering Madrid’s Gran Vía with the opening of its flagship store in the capital.
This is a further link in the brand’s expansion strategy which, together with the redesign of its iconic logo, represents a strong commitment to innovation and digitalisation. In this way, the flagship shop located on Madrid‘s Gran Vía will offer a completely efficient shopping experience, adapted to the needs of the current commercial scenario.
In terms of the layout of the space, it is worth highlighting the functionality provided by each of the furniture elements. The multi-position screens, which include polycarbonate lighting strips, digitise communication, while the arrangement of the collections widens the field of vision. All of this is located in a shop with a total of two floors and 800 square metres.
In addition, Pull&Bear has revamped its logo with a new design that takes its heritage and takes it to a higher level by applying current codes. The result is an interlocking PB monogram made up of the brand‘s initials.
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