PUMA AND ARIES COEXIST IN A KITSCH UNIVERSE

Two urban icons join forces for the first time to create a genderless collection full of modern and nostalgic references.

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After having offered a first preview during the PUMA show held last February during New York Fashion Week, we can finally know all the details of one of the most special launches of the season. The first meeting between the London brand and the sports giant marks a new chapter in the history of streetwear.

PUMA‘s heritage is intertwined with Aries‘ imagery through a kitsch approach where knitwear and double-nylon garments coexist with a handcrafted selection of accessories and footwear. A long-sleeved T-shirt decorated with graphics, a digitally printed cardigan, a lace-up biker-inspired T-shirt, an oversized garment-washed T-shirt, a water-repellent jacket and trousers featuring an X-ray graphic.

And of course, there’s an exclusive iteration of the PUMA Mostro, the jewel in the crown, reinterpreted in a mix of mesh, neoprene and suede.

Scroll through the gallery above and discover the images captured by Mark Luckasavage. The collection goes on sale tomorrow, 5 September, via ariesarise.com and at the brand’s London flagship store. It will also be available at END, Slam Jam and KITH.