The second drop of the PUMA x Dapper Dan collaboration arrives after an initial exclusive launch for Kith in October 2022. The limited five-piece collection combines PUMA’s sporting heritage with the exquisite hand of Dapper Dan.
The new PUMA x Dapper Dan collection takes on a classic luxury aesthetic, complemented with knit materials and monograms. The collection reimagines the Clyde sneaker, a T7 tracksuit with logomania, two T-shirts and a reversible quilted jacket with the words PUMA and Dapper Dan in rhinestones and logo.
In this collection with Puma, Dap has taken inspiration from his Harlem roots. Reflecting that aesthetic throughout the pieces, through them the designer tells what being from Harlem has meant to him. In the 80s, Dap materialized his concerns through style and design, while other members of the community did the same with jazz. “I did with fashion what hip hop did with music, what jazz did with music, what we’ve always done with music,” says the designer. Paying homage to that golden era in his community, Dap turns to jazz and cars to photographe the campaign.
Since the early 1980s, Dap has been a design pioneer. By appropriating the logos of luxury brands, he managed to turn logomania into a symbol of hip-hop culture. What began as a sale of dupes in the trunk of a car, led him to conquer the upper echelons of hip-hop. The culmination was the opening of his atelier, where people came in search of the full Harlem experience.
The limited Dapper Dan x Puma capsule will be available at select retailers worldwide on January 14, 2023. Products range from $70 to $300.
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