Puma and Heliot Emil join forces for the first time

An utilitarian design collection inspired by the great outdoors.

For the first time, PUMA and cutting-edge Danish brand Heliot Emil have joined forces to create a capsule collection that fuses outdoor functionality with high fashion. This limited edition, which includes footwear, apparel and accessories, takes inspiration from outdoor apparel while showcasing utilitarian details and 3D designs.

Heliot Emil, known for his experimental approach, brings his design philosophy to this collaboration, offering a collection that is technically advanced yet minimalist in appearance. The pieces highlight the Danish brand’s mastery of material innovation, where the hidden functions of each garment are disguised behind the black color.

One of the standout pieces in the collection is the ‘Sympatex Jacket’, constructed with a technical marvel consisting of a three-layer waterproof membrane. Its sealed seams and structural wire provide a unique silhouette that unites form and function, ensuring both comfort and protection in extreme conditions. The jacket exemplifies Heliot Emil’s dedication to elevating menswear classics through technical excellence.

The Articulated T-Shirt offers a modern twist on an everyday basic, crafted from technical fabric and decorated with reflective logos and bitmap patterned rubber patches. Similarly, the detachable hybrid pants offer versatility with zippered pockets and reflective logos. In keeping with the theme of utilitarian aesthetics, the collection includes a series of accessories that blend seamlessly into the HE universe. The cap, gloves and backpack combine the utilitarian with the modern.

Completing the collection we can find the Fast-Trac NITRO 3 sneaker, redesigned by Heliot Emil. These sneakers are designed with a custom sole and a wired fit system, offering a rugged yet futuristic look. The laceless upper features a bitmap pattern, reflecting the technological theme of the collection, while the outsole is designed to offer optimal grip, inspired by the Icelandic landscapes that have influenced the technical aspects of the line.

The highly anticipated PUMA x Heliot Emil collection will be available starting October 26, 2024 at PUMA.com, PUMA flagship stores and selected retailers.

Did you see Heliot Emil’s collaboration with Alpine Stars?