Puzzle Bag eclipses Loewe's latest campaign

After its iconic autumn/winter show, as well as its FW22 campaign starring Kaia Gerber, it was hard to believe that Loewe could be even a little more creative this season. And, indeed, the answer is ‘yes’. Just look at David Sims’ latest campaign with the Puzzle Bag.

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The images showcase Loewe’s latest calfskin bags in aquamarine, walnut and orange. Fashion photographer David Sims places the bags on top of shoes or lowered jeans for a cheeky but polished display. Models sit atop giant pumpkins, dressed in Loewe couture and holding the iconic Puzzle bags.

David Sims’ use of pumpkins and denim channels the autumnal aesthetic and the very essence of Loewe’s bags perfectly. His shoot is one of the most resolute we’ve seen this autumn/winter season. The imagery and colours are vibrant and bold, yet modern and clean, just like the Spanish luxury brand’s Puzzle bags.